What Is White Label Reward Software? Why Should You Be Using It?

What Is a White Label?

In the world of marketing, the terms of white label and private label are used interchangeably without issue. White labeling is the process through which a product or service removes its branding from the end product, and uses the branding provided by a purchaser.

For instance, if you visit a No Frills store, you can find a variety of products sold under the No Name brand. Is No Frills producing these products? Most likely not, they have a variety of companies providing them with these products, and then they stamp their No Name branding on the packaging.

So when you visit the No Frills and pick up a No Name branded product, look around on the nearby shelves. You are most likely going to find an exact replica of the product under a different brand at a higher price.

Now let’s take a look at how white label fairs against other types of branding.

Outsourcing vs. White Label

Outsourcing involves paying another party to perform a function for your business, whether it’s continuous or a one-time thing. The production of a product can be outsourced, and can also be white-labeled.

But the difference is vast, even though they can go hand in hand. If you’re selling services under your name but have someone else perform them, you might think of that being white-label, when in fact, it’s only outsourcing.

Co-Branding vs. White Label

A service can also be co-branded, but in that case, it cannot be white-labeled. Co-branding involves the original supplier brand being added to the product with the branding of the re-seller.

In this case, the re-seller is leveraging the brand power of the other brand. This is very different from white-labeling, in which only a single brand gets to reap the benefits of exposure.

How Does White Labeling Work for Software?

From the previous information, we can assume that a provider has access to a large distribution network through the medium of a reseller, and a reseller can continue to expand their service or product lien without their own good production.

Therefore, the key to white label success is anonymity. As the consumers are not aware that the product was initially produced by another company in the first place.

For instance, on the premise of custom rewards program from RoboRewards:

1. As a Retail Business:
   1. RoboRewards, a white label reward software provider, licenses the software to retail business X, which offers the product to their consumers branded in their name.

   As a White Label Partner:

   1. RoboRewards licenses the software to the company Y, an agency that has a service offering that requires affiliate concurrence.
   2. Company Y uses the tools provided by RoboRewards to rebrand the software with their information, logos, and branding and then licenses (resells) the software to retail business X.

For this specific case, the users might not have to pay for the use of the software, and on the contrary, can actually earn money with the model of the software.

However, the end-user is still a part of the business, as, through affiliate sales, company X gets to attract more customers to purchases their services or products through the abilities of the white label platform provided by RoboRewards.

Why Choose White Label?

If you’re still unsure of why someone would want to white label, this part is for you. Keep reading to uncover four primary reasons for white label services, and how they help your business out.

Offer Expansion

If you are planning on attracting new customers (and as a business you should) or keep that one you already have or increase their cart size – white labeling allows you to expand your current offer pool to the clients.

If you’re an agency selling products online, the rewards program can help you interact with your clients, and help them make some money by promoting your product to friends or social media followers.

Client Growth

So if you can offer more services/products to your clients, the bigger clients are going to be interested in the full scope of your provisioning. You might no longer just be a shop, you might be a lucrative opportunity for investment and acquisition by other brands. You never know the prospects that you might find with expanding your offers with white label services.

Brand Enhancement

If you want to have your brand on more products and services, a white label is for you. If you don’t want the overhead of owing these production mechanisms, you can simply purchase and rebrand the end product at wholesale.

The clients will come to you because they trust your brand, and they won’t bat an eye when they see your brand on a product that you are beginning to sell for the first time.

Sales Focused

Sales are important. A new software program or service will take lots of time for development, especially if you don’t already have a specialized team for this kind of job. Therefore, a white-label software program is your best bet. You get a custom-fit fully-functional solution that you get to do whatever you like with.

White Label Reward Software Done Right

Now that you have discovered the importance and value of white label providers, you might finally involve yourself in acquiring a white label reward software for your business, and clients.

If you’re interested in learning more about our white label loyalty software and the RoboRewards offering, get in touch with us now.