5 Tips for How to Use Customer Loyalty Program Software

What is Customer Loyalty Program Software?

Loyalty programs give customers an incentive to keep coming back. They also incentivize recommending your company to friends and family and making purchases. They reward loyal customers through discounts, points towards free merchandise, and more.

You can implement these programs on your own without the use of the software. However, software for customer loyalty programs makes it easier. This is especially true if you have hundreds of customers.

Here are a few benefits of customer loyalty program software:

• Customers can go cardless
• You have greater reward flexibility
• You can set up multiple reward structures
• You’re able to collect data on customer behavior to make better decisions
• You can save time through marketing automation
• Statistics and benchmarks are automated

You can also take advantage of a company’s customer service, which helps if you’re ever confused or need help implementing your new reward program.

How to Use Customer Loyalty Program Software

Now that you know all about the benefits of loyalty programs and software, you may be wondering how you can use it to incentivize customers. Here are five uses of customer loyalty software that you can enjoy:

1. Facebook Lead Ad Integration

Incorporating automated Facebook ad leads into your business will help grow your loyalty list quickly over time. Facebook ads are incredibly helpful because you can target your ideal audience.

Facebook users are targeted based on their location, ages, interests, and more. These qualified leads can then sign up to your mailing list through an incentive, such as a discount, free trial, or more.

You’ll be able to collect people’s contact information and automatically follow-up with them through proper loyalty software to see if they’re interested in more deals.

2. Social Sharing

Social sharing is another way to grow your business on autopilot. It can also help you retain loyal customers. Each customer has their own member’s profile. They can share content on Facebook, Tumblr, Twitter, LinkedIn, and more for bonus points.

The share contains a referral link for friends. The points that your customers accumulate are used for monthly Leaderboard competitions.

You can see how this inclusion of a competitive element helps keep people engaged. It also makes them more willing to share content they like with their friends and family.

Social Sharing helps foster relationships with loyal customers. You’re also receiving free marketing in the form of referral links.

3. SMS Shortcodes

SMS shortcodes are being used more and more. This is because brands are learning that the best way to reach customers is through a simple text.

It’s also convenient for new leads and current customers because it’s one of the quickest ways to sign up for an opportunity they’re interested in.

Customers use a five-digit shortcode and text a pre-defined keyword, such as the loyalty program name or business name. Once they test the keyword, they’re automatically enrolled in your reward program.

A second text can request that they complete their profile by filling out a long web form for bonus points to collect any additional information you need. The data collected can be used to send them birthday gifts, anniversary gifts, join date anniversary gifts, and much more. This is an easy way to reward members for being valued customers. 

4. Online Web Forms

Online web forms are an integral but straightforward way to boost customer loyalty and lead generation. These forms can be used on your website or with a tablet kiosk so that customers can sign-up and fill out their information at your physical locations. They can also use the tablet kiosk to redeem their available offers.

To join the program, a customer only needs to enter in their mobile number to sign-up, making the process as easy and fast as possible. Afterward, they’ll receive a text that will invite them to fill in more information for bonus points. They can also finish the sign-up process in a more comfortable environment.

5. Mobile Apps

Creating a custom mobile app for your loyal customers is one of the best ways to retain their business and boost loyalty. Customers can easily track how many points they have.

Customers can also refer friends and family easily from the app. By referring people, they’ll be able to accumulate more points and rank up on the Leaderboard.

An app is also a great place to showcase the Leaderboard so that customers can see where they rank at any time. They can also view important information such as:

• Recent transactions
• Newest offers and reward goals
• How to transfer points to charity

Smartphones are now a ubiquitous part of our society. A downloadable mobile app for your customers ensures that your brand stays at the top of their minds.

Generosity for Loyal Customers

Even if you haven’t used a customer loyalty program software before, an important point to remember is to be generous with your customers. They’ll keep coming back.

Customers want to know that they’re recognized as more than a number to the brands they purchase from. Rewarding them and offering generous incentives is an easy way to communicate this.

You’ll also want to focus on making the process as easy as possible for your customers. Customers are far less likely to opt-in to your programs if they find the process is cumbersome or inconsistent. This is where the right reward program software shines.

Ready to reward your customers through a reward program you can put on autopilot? Contact us today to get started!